TALKING ABOUT RACE

SERVICES

DIGITAL LEARNING

TRAUMA-INFORMED DESIGN

INTERACTION DESIGN

YEAR

2020

INFO

The NMAAHC Education team had developed extensive classroom materials to help educators and learners engage with conversations about race and racism. Originally planned prior to the pandemic, the platform launched in May 2020 during a pivotal cultural moment following the deaths of George Floyd and Breonna Taylor. As classrooms, workplaces, and communities increasingly turned to digital resources, the platform quickly became a widely referenced destination for education, reflection, and dialogue.

PROBLEM

A core challenge of the project was translating deeply human classroom dynamics into a digital experience. Conversations about race often involve uncertainty, discomfort, reflection, and emotional vulnerability — elements that educators naturally navigate in person through pacing, discussion, pauses, and contextual support. Rather than simply digitizing educational content, the goal was to create a platform that could thoughtfully guide people through complex material while meeting them at different stages of understanding and engagement.

SOLUTION

Following its launch in May 2020, Talking About Race became a widely referenced educational resource during a pivotal national moment. The platform received millions of page views and sessions within its first months and was featured across major national publications including The Washington Post, Smithsonian Magazine, Travel + Leisure, and Washingtonian. The project was later recognized with a Gold Anthem Award for Diversity, Equity, and Inclusion and nominated for a Webby Award in the Diversity & Inclusion category.