COLOR OF CHANGE
SERVICES
UX RESEARCH
DESIGN SYSTEM
WEB DESIGN
YEAR
2024
INFO
Color Of Change is one of the largest racial justice organizations in the United States, supporting large-scale advocacy, education, and civic engagement initiatives. As the organization’s first dedicated product designer, I partnered across technology, communications, and campaign teams to shape the UX research, strategy, and design of their flagship website.
PROBLEM
The work required close collaboration across technology, communications, campaign, and leadership teams. I facilitated alignment around product priorities, translated complex organizational needs into scalable experience decisions, and partnered closely with engineers to rapidly iterate on implementation approaches.
SOLUTION
The project established stronger product consistency across organizational initiatives, streamlined high-friction workflows, and improved scalability for future campaign and platform development. More broadly, the work helped formalize product design practices within the organization and strengthened collaboration across teams responsible for digital experiences. The new website with clear user pathways went live for the organization's 20th anniversary, increasing efficiency for donations and signing petitions.
