CAMPAIGN TRACKER
SERVICES
SOFTWARE DESIGN
ENGINEERING COLLABORATION
INTERNAL APPLICATION
YEAR
2024
INFO
This campaign tracking tool streamlines the workflow of campaign teams, allowing much of the communication and administrative work involved in a campaign to happen in one place, rather than disparate systems. IT is a one-of-its-kind application that gives campaigners time back to focus on what's most important - driving towards racial justice wins! I joined the project as the sole User Experience Designer. I designed new pages, streamlined user flows, conducted usability testing, and ensured that design decisions were communicated clearly to the development team. Note: All content in screenshots is dummy information.
PROBLEM
Through usability testing, we heard that people currently receive notifications about their work through ad-hoc mechanisms, such as someone messaging or emailing them that an artifact is ready for review. A campaigner completes many tasks as part of a campaign and many people are involved in all the steps. The tool needed an easy way for campaign teams to track the individual steps. Tactics are campaigners' main tools for a successful campaign. They are complicated and require involvement from multiple parties. The workflow of requesting assets and tracking tactic progress happens entirely within the app.
SOLUTION
User satisfaction and ease of task completion increased by 20% for the Tasks and Tactics sections. Users' communication is now streamlined through having notifications in one tool that provides email and in-app notifications.
